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FAQ page

Frequently Asked Questions

What types of products can I buy on
Pride of Africa Foods - Trade Cash & carry sells a wide range of African and Caribbean products from categories including food ingredients, fish, meat, poultry, palm oil, cooking oil, snacks, bread, beverages and cereals, ready meals, household and beauty, grains, legumes, spices, seasoning, flour, groceries and a lot more.
How can I register on website?
- Visit website
- Click the SIGN UP link
- Enter your details and submit
How can I place an order?
- Go to
- Regiter as a wholesaler
- Get approved by admin
- Add your desired products to cart and proceed to checkout
Is Pride of Africa Foods licensed to cut meat and fish products for wholesalers and retailers in the UK?
Yes, Pride of Africa Foods - Trade Cash & Carry is fully licensed to cut fish, meat and poultry products for wholesalers and traders in the UK
How do I get my items after placing an order?
You can either make a collection with pick-up in store or we will have your order shipped and delivered to your preferred location.
How much does it cost for pick-up and delivery?
Pick-up in store is free of charge. Simply visit our location and collect your order after payment has been confirmed.
- Delivery cost varies based on your location (postcode) and number of pallets. However, you can always see your shipping/delivery cost on the checkout page before completing your order
How can I make payment for my order?
We currently accept payments by bank transfer.
How can I contact Pride of Africa Foods?
Pride of Africa Foods,
135 New John St W, Birmingham B6 4LD, United Kingdom


+44 121 714 2221