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About Us

About Us

Our company

Pride of Africa is the brand that translates the essence of traditional ingredients into authentic, premium and a much loved range of African foods. Inspired by the richness in our culture, a passion for exporting excellence out of Africa and love of good ingredients, Pride of Africa celebrate the pleasure of good taste and good times shared.

Straight from the source

At Pride of Africa, we go the extra mile directly to the source. We only sell quality products to guarantee your health and safety.

The sound of Africa echoes to distant lands where all the great people from the 'cradle of civilisation' can be found. We bring the wholesomeness of Traditional African Foods to a new generation, with premium care.

Fast Delivery

On all order placed

Quality Guaranteed

Quality goods guaranteed

Dedicated Support

Dedicated customer support

Safe Payment

100% safety system

Member Discount

For specific customers

A Question?

Browse our help centre. In this section we will help you with any questions you may have.

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Customer Care

You have a problem and want to solve it quickly? Our Customer Experience team is here to help.

Contact us

Call us or Whatsapp